Finally! A proven tool that empowers you to plan, market & launch your brand to success…

Imagine knowing with certainty that
your brand name and launch date are
locked in and set for maximum profit…
No more struggling to figure out what
“might” work for your product
or service…Harness the power of this
proven science to work for you…
no matter what your business!

Discover how the amazing power of numerology can
ensure your brand’s success,
expand your money-making potential and
prevent your launch from failing flat on its face.

Revealed…The secret to predicting a wildly successful
product launch and avoiding “brand disaster.”

September 02, 2010

Dear Colleague,

If you’re about to launch a product or unveil a new brand, this could be the most important letter you will ever read. You’re about to learn about an incredibly accurate no-fail formula that lets you peek into the future before your launch ever takes place.

You’ll learn about product and brand extensions that ignored this factor…that thought they could rely on their existing reputation alone…and ended up crashing and burning…never to be heard from again…these were brands that ultimately failed, including:

The Ford Edsel…the car that became the joke of marketing, a perfect example of what happens when a good, strong company puts its money and power behind something that was bound to fail…and did.

New Coke…an “interesting” idea from the biggest and best soft drink brand the world has ever known…and it failed.

Harley Davidson perfume…A macho, tough brand takes a step into the world of delicate scents…and fails.

Ponds toothpaste…A cold cream goes on your face…not in your mouth…and this one definitely did not go down in history for its success…

Colgate Kitchen Entrees…..Toothpaste goes on your teeth…it’s not something you want to eat for dinner…and no one was buying…

These launches ended up not only failing miserably but causing serious damage to the finances and reputation of the companies and other brands behind them. And what most people and even the companies themselves never realized is that these launch failures were not due only to the products themselves.

Whether they knew it or not, whether they noticed or not, science – in the form of numbers -- was at work in each and every one of these brand launch flops. And ironically, all of these problems could have been easily avoided if the corporations involved had performed one simple but crucial additional step that I am about to reveal to you…

When Your Brand Name Becomes A Household Word

When a child falls and scrapes his knee, chances are Mom or Dad will look for a Band-Aid® not a “plastic bandage.”

Mothers clean their children’s ears with Q-Tips®, not ‘sterile cotton swabs on a stick.”

When your nose is stuffed and runny, you will need a Kleenex®, not a “facial tissue.”

When a CEO needs some documents photocopied for a presentation, he asks for them to be “Xeroxed.” And, when he needs something shipped overnight from his Madison Avenue office to his Los Angeles office, he asks someone in the office to “Fed Ex it.” And when he wants to apologize to his wife for coming home late from work, he is on the phone with 1-800-FLOWERS before you can say “one dozen roses.”

Every new business or new product – no matter what its size –
has the potential to become a Power Brand.

A short 15 years ago, no one had heard of online auctions. Today, even school children know that eBay is the place to buy and sell just about anything.

Just three short years ago, no one had heard of video-sharing. But today, YouTube is the third-most popular site on the Internet and one of the fastest-growing brands in history.

Similarly, Apples’s iPhone is less than two years old, and has quickly moved to dominate the cell phone market in record time.

With the current environment that includes the wide use of the Internet and text messaging, there is no brand that could not achieve overnight recognition and domination of its niche.

Some of the most successful brands in recent years were built on the power of word of mouth combined with instant communication and messaging capabilities. For example, text messaging was virtually unused as a communications medium until the wildly popular television program “American Idol” invited hundreds of millions of viewers to cast their votes via text message.

A word of warning: The same powers that build a brand can also bring it crashing down overnight. One fatal mistake in your launch or marketing may cost millions of dollars in lost sales, as well as immeasurable damage to the reputation of the brand or the company behind it.

Google's Accidental Success

Ever hear of the great Internet search engine BackRub?

Probably not.

Most people haven’t.

But BackRub was the original name of Internet search engine giant Google.

In 1996, two guys in California decided to call their new “baby” search engine “BackRub,” named for its analysis of the web’s backlinks.

But they knew that the name BackRub did not have a professional or “big” ring to it.

They then came up with the idea of “Googolplex,” (the name of a massive number in mathematics, with something like a 1 followed by 10 to the power of 100 zeroes, for anyone who is keeping track).

They then shortened “Googolplex” to Googol.

When someone on the team went to buy the domain name for their new company, a mistake was made and that person instead bought the name Google.com. 

And thus….a giant was born.

It didn’t take long for Google and its two brilliant founders, Larry Page and Sergey Brin, to become the “800-pound gorilla” in the Internet world, displacing Yahoo! and other search engines like a tornado ripping through a Kansas cornfield.

Today, not only is Google a mega-brand, but it is an integral part of our vocabulary and our every-day lives:

People “Google” information.

They “Google” job prospects.

They “Google” their blind dates.

They “Google” one another.

One of the measures of Google’s success is that companies aspiring to be the best or to be #1 in their area of focus inspire themselves to become the “Google of their industry.”

But here is what most people don’t know: There is something fascinating and unique about the name Google that ensured its success. It’s more than the sound of the name or how it looks in a corporate logo.

I will share that relatively unknown truth with you shortly…

Your Brand’s Success Starts…Now

Launching a brand today involves extensive research in areas of trademark, domain names, competitive analysis, surveys, focus groups and corporate planning…and so much more. The process of launching a brand usually takes years of planning, development and dedicated resources, including, of course, money.

All too often in the process of brand development, though, a crucial step is overlooked.

Brands are analyzed for everything from alliteration in their names (such as Coca Cola) to whether the brand name means anything significant or potentially embarrassing in another language…for instance:

The American Dairy Association scored a huge success with its “Got Milk?” campaign, but when it expanded into Mexico, the Spanish translation read “Are you lactating?”

American Airlines wanted to advertise its new leather first-class seats. The slogan “fly in leather” was translated into “fly naked” in Spanish. Needless to say….an embarrassing situation.    

And what about the Chevrolet Nova automobile…General Motors is a massive giant in the car industry – this is a company that should know its stuff. But anyone with minimal knowledge of Spanish knows that “No Va” translates to “It doesn’t go” in that language.

There is no shortage of names and brands that just didn’t do their research. And then there are those that spent significant time and funds doing their research. They made sure the name was “OK” in all languages. They made sure there was a market for their product. They conducted focus groups. They completed all of the necessary legal paperwork.

No stone was unturned for their new product or brand launch.

Or so they thought.

Beyond the usual corporate “R&D,” there is an additional step that is more than
overlooked…it is routinely ignored (or not even addressed) simply because
most companies don’t realize its importance or its sheer power.

How do we know this?

Ancient civilizations knew that numbers ruled the Universe.

Every declaration of war, every ambitious project, every significant event was guided by experts in the amazingly powerful field of numerology.

The founding of the United States of America, including the date of the Declaration of Independence and even the designs on the dollar bill, were carefully researched according to the science of numerology.

To this day, a number of governments do not make a move before first consulting with numerologists. 

Think this is something reserved just for ancient times and worlds of long ago?

Let’s return to the story of Google and look at it through the eyes of the proven science of numerology:

BackRub (The original name of Google)
Adds up in Numerology to 18/9

18 symbolizes materialism wanting to destroy the spiritual side of nature. It may result in bitter quarrels within the family circle, and there is a possibility of making money through conflict, social upheaval or war. It may indicate making money or achieving position and power through the use of divisive tactics. There is warning that those with this number may experience deception from both friends and enemies.

Verdict: Doesn’t sound like the name for one of the top brands of our century.

Googol (The revised name of Google)
 Adds up in Numerology to 30/3

A neutral number wouldn't have attracted much wealth but it does signify genius. It also symbolizes the loner and a retreat from life - so it would not have attracted hordes of people like Google has.

30/3 is number describing a loner who thrives on meditation. A business with this number can make thoughtful deductions, and have retrospection and a mental superiority over others. 30 is a very mental vibration. This vibration is neither fortunate nor unfortunate, because it can be either. It all depends on desire: 30 can be all-powerful, as well as indifferent.

Verdict: Neutral does not equal massive business success.

Google
Adds up in Numerology to 28/10/1

Notice the Number 1 right away – that is exactly what it signifies - a drive for the Number 1 position.

The number 28 signifies a great possibility for achieving immense success, though the owners at times might place their trust in the wrong people -- so self-discipline and caution are important to achieving the unlimited success this vibration offers. The number 28 reduces to 10, the "Instant Manifestation" number that "Coca Cola" has too.

10/1 symbolizes Love and Light and is referred to as the ‘Instant Manifestation’ number. With this number, one can manifest anything that can be imagined. If it can be envisioned, it will materialize. The power for manifesting creative ideas into reality is truly remarkable with this number – yet you must use wisdom, since the creation WILL manifest, whether good or bad.

Verdict: There is no substitute in business for Number 1.

The key point is that Google’s name was
– and still is – a huge factor in its success.

Here’s an even deeper look into the news of right now, of today – the financial meltdown in the U.S. and beyond…

Take a look at the now-infamous AIG, or official name: American International Group, which adds up in numerology to 38/11:

38/11 may carry the most challenging mission of all the numbers. It tests constantly for spiritual strength. These tests are played out as trials and tribulations. A company's life may be filled with uncertainties, unexpected dangers and untrustworthy friends.

The number 38 carries warnings in every area of the life of a business. This number boils down to a 5, a number that represents risk, adventure, ups & downs, unexpected events and great salesmanship.

The second part of this business brand number, 11, is a number symbolizing two opposing energies that need to be united. It can represent treachery from others.

There is an illusion of separation with this number, which presents a challenge. This division must be bypassed by uniting separate goals – otherwise the business will feel a sense of incompletion throughout its life.

Verdict: Strife, uncertainty and conflict do not a powerful, successful business make.

Indeed, there is a very deep, significant connection between names and numbers.
So significant, in fact, that the science behind this connection will affect
every area of a brand’s existence – whether this power is recognized…or not.

Introducing Your Brand Launch Consultant, Tania Gabrielle

Tania Gabrielle is a renowned expert in the science of Numerology. Businesses throughout the world looking to capitalize on and profit from the power of numbers to maximize their chances for total success enthusiastically seek out Tania’s expertise and guidance.

Tania’s unique and powerful knowledge has translated into significant, sometimes-instant and very positive returns, results and even records for both new companies and existing companies launching new products and brands.

Tania’s approach utilizes three major sources of Numerology: Pythagorean, Chaldean and Ancient Egyptian. In addition to her work as Brand and Launch Consultant and Celebrity Numerologist, Tania is a frequent radio host and guest, a speaker and a published author.

Tania’s first book, The Unrevealed Secrets of Political Success: How Names and Dates Shape United States History reveals the amazing ways in which numbers have significantly shaped the destiny of the United States of America since its birth.

Tania, who has been involved with Numerology since her days as a student at Amherst College in Massachusetts, is also an accomplished and composer, working primarily on classical music and movie soundtracks.

Here are some more amazing examples of how a brand’s success –
or failure – can be predicted by Numerology:

Cosmopolitan Yogurt = (13/4 – very challenging name/number)

Cosmopolitan Magazine has 58 international editions, is published in 36 languages and is distributed in more than 100 countries, making it one of the most dynamic brands on the planet. You could say it's got this "magazine thing" down pat. All the more reason why it should stick to what it does best.

Cosmo lasted about one year on the shelves…the dairy shelves, that is.

Fashion tips, dating advice, love stories – YES! Yogurt?! NO!

Smith & Wesson Mountain Bikes = (29/11 - very challenging name number)

S&W is *the* name in guns and weapons. Unfortunately, sometimes even the best want more. And sometimes more is not better. In 2002, this giant began to offer mountain bikes to consumers.

Law enforcement loved their S&W bikes, but the public preferred to stick to the usual consumer brands.

Guns, protection, security and weapon – YES!
A bike ride in the park on your S&W? NO!

Life Savers Soda = (16/7 - terrible name number)

Life Savers has the sweet, hard candy-with-a-round-O-in-the-middle market cornered. But drinks? Apparently, people did not want to drink liquid candy.

Life Savers have become the No. 1 brand across non-chocolate candy and mints. That success, however, did not translate to its fizzy drink venture. Life Savers Soda failed even though it had fared well in taste tests. According to one brand critic "the Life Savers name gave consumers the impression they would be drinking liquid candy."

Bite, suck, share? Yes! Drink them from a can? No!

Frito Lay Lemonade = (34/7 – terrible name number)

Who doesn’t love a big bad of salty, greasy, crunchy snacks from the folks at Frito Lay? And of course, what goes better with chips than a nice cold beverage to wash them down? But people apparently didn’t want an all-Frito-Lay experience. Just the chips were enough!

If you have never thought about what the sheer power of numbers
could mean for your business, read what Tania’s clients are saying
about how this power has affected them and their businesses…

"Tania's help is invaluable in choosing the name, and dates of important projects. I highly recommend her as a business consultant." Colette Baron-Reid Bestselling Author and Intuitive Too Amaze, Inc. colettebaronreid.com

"I heard you speak at a seminar in October 2007, and the changes in my business have been so amazing that I wanted to share them with you. When you covered how the letters in your business name translate into numbers, and numbers translate into wealth vibrations, it became very apparent to me that it was time for a new name. My old business name was definitely holding me back. After doing some research and brainstorming, based on what I learned from your presentation, I started doing business as 'Wally the Web Guy.' Since then, business has doubled in a little over a year, and it is a direct result of the lessons learned from your presentation.” Jason "Wally" Waldron Wally the Web Guy wallythewebguy.com

"I knew very little about numerology before engaging Tania Gabrielle to help my business grow. For each new product I create, I give Tania Gabrielle a few name ideas, a price range and a set period during which I want to complete the launch. Based on this information, Tania chooses the price-point, the name of the product and the release date. Since using her services my income has more than doubled in the past 12 months. I am extremely satisfied and recommend Tania Gabrielle’s expertise without reservation." C. Haslop Music Dreaming, Inc.

"I want to share my "success story" with you. I had been trying to launch myself as an artist for years, but never could figure out how to do that - I kept producing art, but felt stuck on how to develop the commercial side of it.  After my business name change, I participated in a jury at a contemporary arts gallery assuming they'd look at my work and give me some helpful/constructive criticism and send me on my way. When I returned to the gallery to have them discuss my work with me, I walked in and the first thing they said was, "Sit down, we're in love with you. We're in love with your work."  They want to represent me and accepted all five pieces I brought in that morning! Soon after, I was also asked to showcase my work for sale in a local B&B on Bainbridge Island, a quaint vacation destination and bedroom community of Seattle. Then I received an email asking if I'd be interested in having my work shown/sold at Gualala Arts Center in California. All of this is very exciting, and highly attributable, I believe, to my changing the name of my studio, how I sign my personal name, and the day on which I met with the gallery." Alisa Moore Sweet Girl Studio

Here is how Brand Launch Consultant & Celebrity Numerologist Tania Gabrielle can ensure the success of your launch…

What would a “successful launch” look like to you and your team?

Imagine being the “brains” behind your company’s wildly successful launch….the team members or board of directors or colleagues who may not have understood  before what Numerology could mean for them sure do understand it now…They can’t stop patting you on the back and congratulating you on a job well done…The biggest hero in a company is not only the only who brings about success…but the one who avoids disaster too.

My goal is to show you how the science of numbers – a science that is at work whether you believe in it or not – can significantly change the course of your business and of your brand for the better.

“A good name is more important than the most precious ointment” ( Ecclesiastes). Get in on a key to success that so many others have already known and practiced for centuries. Let’s work together to make sure the numbers are on your side….

Sincerely,


Tania Gabrielle

P.S. “In the long run a brand is nothing more than a name.”
Al Ries & Laura Ries in The 22 Immutable Laws of Branding

P.P.S. If you were skeptical that numerology can enhance the success of your brand, I understand that. I was, too until I began investigating the raw power of this science on I’m just asking you to set aside your skepticism until you read and implement your customized report – your business will never be the same.

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